HaSIM Forum - Founders

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Associate Professor Hera Oktadiana, Ph.D, CHE is an internationally recognized tourism scholar and researcher who brings extensive academic expertise to her role as co-founder of the HaSIM Forum. Hera is an Adjunct Associate Professor at the Griffith Institute for Tourism, Griffith University, and at James Cook University, Australia. She also serves as an Adjunct Professor at the University of Brawijaya, Indonesia, and as an Associate Professor in the postgraduate and doctoral programs at the Trisakti Institute of Tourism, Indonesia. Hera holds a Ph.D. from the School of Hotel and Tourism Management, The Hong Kong Polytechnic University, and is a Certified Hospitality Educator (CHE), accredited by the American Hotel & Lodging Educational Institute, USA.

Hera has served as the Head of the Hotel Management and Hospitality and Tourism departments at BINUS University, BINUS International, and Bunda Mulia University. Additionally, she has held the position of Deputy Manager for International Hotel and Tourism at Trisakti School of Tourism.

Her research areas include tourist behaviour, Muslim/Halal tourism, tourism sustainability, and tourism education. She has published her scholarly works in various reputable international tourism journals indexed by SCOPUS, as well as in book chapters and an edited book titled “Delivering Tourism Intelligence: From Analysis to Action.” Several of her academic works and publications have received awards, including from the Ministry of Research and Technology of the Republic of Indonesia, the Council for Australasian Tourism and Hospitality Education (CAUTHE), and Wiley Publication.

Hera is also a frequent speaker at numerous international conferences and events. She is actively involved as a member of the Editorial Board in renowned international tourism journals, serving as a guest editor, review editor, editorial advisory board member, regional editor, and associate editor. She is also the founder of Muslim Women in Tourism & Hospitality (M.WiTH).

Contact: heraoktadiana@iptrisakti.ac.id or hoktadiana@griffith.edu.au

Dr. H. Muhammad Rahmad, S.Ag, S.Par, MM, MITM is a distinguished tourism expert and academic who brings over two decades of multifaceted experience to his role as co-founder of the HaSIM Forum. Currently serving as a lecturer at Institut Pariwisata Trisakti and Executive Director of the Indonesian Tourism Studies Center, Dr. Rahmad holds multiple advanced degrees including a Master of Information Technology Management from University of Wollongong, Australia, and is completing his doctoral studies in Tourism Science. His extensive career spans diplomatic service at the Indonesian Embassy for 17 years, advisory roles at the Indonesian Parliament (DPR RI), and leadership positions in the tourism industry as Chairman of AMPHURI and former Secretary General of ASITA. A prolific author and researcher, he has published numerous books including "Tourism 5.0: Strategic Transformation of Indonesian Tourism Towards Golden Indonesia 2045" (2024) and various academic papers on immersive technology in tourism. His unique combination of diplomatic experience, legislative expertise, academic credentials, and industry leadership provides a comprehensive perspective on contemporary tourism development and policy. # tourism management travel and tourism management travel and tourism industry

Contact: muhammadrahmad@iptrisakti.ac.id

Hj. Elyn Hastriana, BBA, M.Par (c) is an accomplished tourism industry executive and entrepreneur who founded the HaSIM Forum to foster dialogue and development in Indonesia's tourism sector. She holds a Bachelor of Business Administration from Assumption University, Thailand, and is completing her master studies in Tourism Science. She brings over two decades of diverse international experience spanning diplomatic service, corporate leadership, and tourism entrepreneurship. Currently serving as Comissioner of PT Rama Investama Sejahtera and PT Rama Asia Wisata (Rama Tour) since 2018, as well as Director of PT Indonesia Cendekia Mandiri (Indonesian Travel Group) since 2016, she has established herself as a key figure in Indonesia's travel and tourism industry. Her professional credentials include certifications as a Tourism Competency Assessor (BNSP, 2024), Tour Leader for Umrah and Hajj, and Tour Operation/Travel Consultant, complemented by strategic leadership training from Lemhannas RI PPSA 17 (2011). As an active member of prestigious industry organizations including IATA, AMPHURI, KADIN, and ASITA, and co-author of "Gratis Keliling Dunia" (2024), Elyn combines practical business acumen with academic insight to advance sustainable tourism development through the HaSIM Forum platform. Contact: ehastriana@gmail.com